social media

[Communauté] Vous aimez les mots ? Vous aimerez WeLoveWords !

ImageL’écriture. Un moment où l’on se regarde droit dans les yeux et on met à plat ce que l’on a en soi, ce qui nous interroge, ce que nous ne saurons jamais résoudre, ou ce qui nous paraît acquis.

Toutes les occasions pour pratiquer les mots gagnent à être cultivées. Ecrire une lettre, démarrer une nouvelle, contribuer sur les réseaux sociaux, participer à un atelier d’écriture, tenir son journal – numérique ou papier. N’en déplaise aux adorateurs de l’objet livre et de l’encre et la plume, aux anti-numérique, les mots quels que soient leur forme ont la même valeur. Tous égaux : un texte posé sur la toile, un manuscrit resté dans un tiroir, une page glissée dans la boîte aux lettres d’un crieur de rue (d’ailleurs, les usages se jouent de nos frontières, puisque de nos jours, les crieurs de rue crient également des tweets dans les rues de Paris #jdtap).

Nous aimons les mots. Saluons toute initiative promouvant l’écriture collective ou singulière. Saluons la plateforme WeLoveWords. Cette plateforme vise à réunir les écrivains, paroliers, musiciens, poètes, ou tout individu qui souhaite partager sa production avec les autres, ainsi que les lecteurs. En théorie, la terre entière, donc. C’est un endroit idéal, ouvert 24 heures sur 24, pour proposer et pour lire des œuvres. Des petites, des grandes. On y trouve tous les genres, tous les styles. Le mot y domine largement, mais on pourra poster des photos, des musiques, des vidéos. La plateforme permet de butiner les œuvres par thème, par auteur – dont le profil est consultable, par genre, par fil chronologique. On se laisse volontiers porter par le hasard. La quantité de textes postés, de nuit, comme de jour, laisse imaginer le nombre de chambre envahies par les pensées, le plaisir de coucher sur un écran ses rimes, ses phrases ciselées, son intime ou ses rages.

Des services. We Love Words, ne se contente pas d’être un répertoire d’œuvres, WeLoveWords anime cette communauté d’auteurs en herbe ou confirmés en proposant

– des appels à collaboration: je suis un grand parolier, et je cherche un immense musicien ; auteur de théâtre avec pièce sous le bras cherche comédien, …

– des annonces d’évènements,

– un service (payant) pour protéger ses œuvres,

– des concours de nouvelles, de poème, de roman, en association avec des maisons d’édition ou des acteurs de la presse écrite (numérique ou papier).

Sur WeLoveWords, on se fait des amis aussi. Enfin … on se crée un petit salon de lecture, par affinité, on s’échange des textes, on s’interpelle à voix basse, dans une ambiance feutrée – étonnamment épargnée du bruit des commentaires inutiles. Une ambiance qui sied parfaitement à la dégustation de mots.

Une aventure. L’histoire même de WeLoveWords mériterait une ôde : développée au sein du Labo de l’édition. Une initiative lancée il y a deux ans, une aventure humaine, un projet talentueux. Parce que nous grandissons tous lorsque nous faisons l’effort de passer plus que quelques minutes à creuser une idée, la mettre en mot, oser la partager, WeLoveWords mérite toute l’attention des auteurs du petit matin et des nuits trop longues.

Note : pour les curieux, mon compte sur WeLoveWords

Are you a social media geek ? Try digital fusion with Wisembly and Bluenod

Having attended Netexplo recently, a conference dedicated to report the influence of digital on our society, gathering more then 1000 people, I have experienced an interesting usage of interactive applications. Lets be frank, both are for social media geek, and Netexplo is one place where you meet some of them. 

Wisembly is an application allowing to collect and distribute messages related to a specific topic or event. Messages can be sent through a web interface, Twitter or via sms by anyone. You must obviously first educate the users, but once done, all connected attendees of a conference can react to what they listen or watch in live with their smartphone, tablet and pc. Messages are then anonymously shared on the screens of the conference (wall or main conference display, with moderation or not).

I found this application interesting as it was trying to reduce the gap between the little Twitter community – who is often inclined to create offline streams of reflection or sarcasm, depending on its mood – and the other digitally aware, equipped with smartphones or tablet, but not used to tweet. As demonstration, for Netexplo, 50% of the messages were non-twitter generated messsages, which demonstrate the interest for  such application.The Netexplo staff used Wisembly to raise questions after each presentation or debate. The fact that the message were anonymous had some positive aspects such as avoiding the race to the finest spirit (you know creating the remark everyone will remember, much more than what the conference was about), and the possibility to raise tricky or not politically correct questions without being embarrassed. One of the SNCF representative (the french railway company) admitted that this application was used during their internal management forum, and has slightly changed the tone used by the top management (understand reduce the “langue de bois” or waffle usage).

That one is a pure “designed by the twittos, for the twittos” application. Bluenod is analysing the Twitter users generating noise around a specific hashtag. It offers a visualization of the community thanks to blue bubbles. Each user has its own bubble and in case he or she has some correlations with other, will have a line marking it, and thus you can see who is linked with who, and who has the biggest one. The downside of the application is that if you have a big “influencer” entering your area, the visualization may become difficult as it may introduce visual noise on the graphs. Other functions associated to the application are actual tweets followup, ranking of best contributors (well, best or most influenced and talkative ones). Any question on that application ? ask Nicolas Loubet @NicolasLoubet, the “bluenod activist”.

Both applications are nice (french) tools to create interactions, and stream the digital life happening beside the actual talks of the conference – which is sometimes soooo helpful to complete the talks.

Enterprise 2.0 is looking for Super Heros !

super-hero-by-D-BoyarrinI am quite interested in social media, and grabbed for you during the Microsoft Tech Days how implementing such practice in large companies could be a challenge. Orange Business Services witnessed during a session about successful deployments of internal social media, this week, based on the Plaza project deployed in Orange and its digital consulting activity.

Context. OBS made a short reminder about social media in large companies, highlighting how hard it is to accommodate old management based on hierarchy, with the new spirit of open and collaborative 2.0 world. Daniel Gonçalves from OBS consulting reminded that most of the underlying principles required to establish a social media framework were already familiar to IT managers with people directory, document sharing, and collaboration enablers. Social media is just a mean to integrate all that experience in one tool, with turbo user experience, as users have a rich profile, can join community and follow and work on their reputation.

What is at stake ? It is demonstrated that all together people can be a smart as few experts. There are different reasons why a company would like to be smarter : to have more collaborators involved, to find new objective or new direction for the company, to boost innovation, to boost information exchange and learning. In Enterprise 2.0, to reach such goal, you develop communities of people. And for that, you need to have a good project team to roll out the plan.

Will the project leader fail ? Well maybe. From OBS experience, there are few things project managers should know to avoid committing suicide during the project :

– Social media learning takes time and takes your time;

– Do not under estimate the coincidence – hard to admit that 50% of campaigns success is viral, meaning coming from a propagation that you do not understand or predict;

– If naturally your company does not have the spirit of sharing and collaborate, you may have trouble to become a success stories in TechDays one day – it may happen but it will be seriously harder for you;

– Adoption of new tools requires that they are understood, and that their positioning is clear compared to others tools (I hate duplicating operations for my boss, right, so please if you give us two tools, convince me they do not overlap);

– There will be a hard battle happening between social media used for private circle (Twitter, Facebook, Instagram, Pinterest) and the great social media you plan to roll out. Great effort on the design and usability will be a must. Especially if your early adopters are already web 2.0 oriented;

–  90/9/1 is the contribution rate in communities, for 90 social media observer, there are 9 social media punctual contributor, and 1 social media regular contributor – one, yes, 1 on 100 people will post in information, so pray it will be relevant;

– The contributors are diva : they must know what is their interest to contribute, they must be confident using the tools, they wanna know the rules of the game, they must have fun, they must be sure their boss will appreciate it… You want them to give their best, you need to nurse them;

– The new technology adoption has very well known cycle : everyone speaks about it, people enrolls end contributes like hell, and 3 month after your dashboard indicates one comment per week. As such you need to inject your energy at the right moment and try to maintain engagement from the users.

Will you succeed ? Hum… maybe. The good news is that if you reach the end of your project according to the key success factors that you hardly negotiated at the beginning with your sponsors … Oups ! Nobody told you that you need sponsors in HR department *and* lT department *and* top management? Well, if you are able to reach the end of the project, you are a super hero. Actually you should be a super heros team. OBS Consulting shared also some interesting operational advices to increase your chance of success as a project team. Reporting here the one I preferred :

– Set up a good team with transverse skills, including developers – as you will have to customize the solution;

– Have an iterative approach and an open mind as your users will ask you the killing feature you did not think about;

– Have some relay or ambassador locally to explain and drive adoption (yeah, I know we said you need to be best friend with your CEO, but also best friend of your communities, but remember, you are a super hero).

Speaking product. Finally a demo was made by Huu-Phuc Tran from Alsy, an OBS affiliate. This could illustrate the features of what Microsoft considers as a good social media product, Share Point 2013. I must confess that the module demonstrated were impressive in term of user experience: Creating profile, joining community, winning badges to manage reputation, checking activities, interacting with others.  All the basics were available, but it was demonstrated that customization would be required to roll out a serious plan.

In the end. It was clear to the audience that the challenge of social media in companies was residing in the needed transverse and collaborative efforts. Good luck to the enterprise 2.0 world, I think you have a lots of energy to spend.  Between you and I, I wish you’ll succeed, because as a user, I already love what you promised me.

Note : Picture ‘Super Hero’ by D. Boyarrin under Creative Commons –

Note : Other posts related to Microsoft Tech Days 2013 : Big Data, they unveiled the secret, Microsoft message to developers and A trip from a Digital Ocean to Orange’s Plaza [by Franck Martini].

A trip from a Digital Ocean to Orange’s Plaza [by Franck Martini]

[This is a Tech Days catch-up of my very best friend Franck Martini @franckmartini who roamed in the Microsoft Tech Days in Paris this week. Franck is intranet manager in gemalto, comics lover, smart guy, … but married.]

Day three of the Tech Days 2013 and today the focus is more on “the business”, read non IT people. As a consequence the amount of women has dramatically increased (over 60 to 70! which is ten times more than the day before)… If politics and companies top management are two very masculine domains, we can safely add IT to the list. My personal feeling is that it’s probably one of the jobs that most need a more feminine touch. And I’m not even writing this because this post is hosted by my good friend Virginie…

An ocean of Big Data?

The intro keynote was mostly devoted to Big Data even if its misleading title (“Welcome to the Digital Ocean”) could have implied many other topics. Other will explain better what Big Data is all about but some figures in the introduction were pretty striking:

  • 1/3 of babies have an online life before being born
  • Digital birth online is at the age of 6 month.

Which means that a baby has a digital identity long before he gets regular ID papers… and an online footprint long before he/she has the ability to become naturallysocially active?

There is no real novelty in this as a fact, but the statistic behind can be seen either as extraordinary or scary…How long before someone invents the concept of ‘Parental branding’ or ‘Online Parenthood’?

For the rest of the day, I focused on topics that pique my interest as Intranet Manager : BYOD and mobility, Company Social Networks.

BYOD, ATAWAD, CYOD, COPE… who wins the acronym war ?

As an intro the BYOD session, some elements were quite noteworthy:

  • On average a Smartphone owners checks his/her mobile 150 times a day. Question: does playing to Angry Birds for 45 min count as one time?
  • 45% of employees use their personal device at work or for work purposes.
  • 75% of exempts work outside of working hours (and very frequently on personal devices)

BYOD has several aspects: it can have an impact on a company image; it has ties with HR policies, trade unions matters, definition of working hours etc… Yet it also means advanced legal elements and big headaches for IT teams in terms of data security and device support. Data security is obvious but why support? Well simply put, when one considers the variety of devices, how often new products appear on the market and the updates of mobile OS and apps, it seem that supporting all these devices compared to today’s armada of Dell computers is going to be a major issue or can be seen as virtually impossible.

Social Networks – ‘We do not have all the answers’

Moving on to Enterprise 2.0 or Company Social Networks, one classic argument remains, the techno gap between external tools (Facebook, Twitter, Tumblr etc…) and what is happening behind the firewall. Experts say that IT departments will have to become more and more agile to fit with new needs and the speed of the external tools (the topic of Day 2’s keynote).
What also appears from the various presentations is that the aspect of personal branding is still essential and that a user will only contribute internally if there is a sort of payback for him.

Feedback and quick-wins also presented mentioned important money savings (ROI Finance guys! Yes, that’s possible), lots of problem solving, bugs identification, good company positioning, improved image for managers who ‘play the game’ and finally something that we’re all waiting for: less emails and less meetings.

The final and main message that I identified is that no matter all the plans for such a project, all participants agreed on the fact that it is a jump into the unknown as it’s the users who will define its use and not its creators. And this is the scary part of the story that you will not tell to your boss when you discuss the perspectives of such a project.